Welcome to the SellScale blog! Today, we're excited to delve into the revolutionary multi-modal capabilities of GPT-4o, the latest iteration of OpenAI's powerful language model. GPT-4o can interact across visual, audio, and text modalities, making it an incredibly versatile tool for various applications - especially sales.

Visual

GPT-4o's visual capabilities are built on advanced neural networks that can process and understand images at a high level. This combination allows GPT-4o to perform tasks such as image recognition, description, and generation with remarkable accuracy.

In the sales world, GPT-4o's visual prowess can be harnessed in numerous ways. For instance, image recognition can be used to analyze the prospect's online presence. GPT-4o can extract information from online images, such as the prospect's industry, job title, company size, interests, preferences, or recent activities, and synthesize that information into personalized email content or create talking points for an introductory call. Moreover, AEs tasked with closing deals often require compelling sales collateral to support their pitches. With GPT-4o, they can quickly generate visually captivating materials such as product comparison charts or customized sales decks tailored to the prospect's pain points and needs.

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Audio

GPT-4o's audio capabilities can not only understand spoken language but also generate speech with remarkable clarity and control. This includes the ability to modulate tone, pace, and even emotion, making interactions with the AI feel more natural and human-like.

Before a sales call, GPT-4o's audio capabilities can be used to analyze any audio content associated with the prospect, such as podcast interviews, conference speeches, or recorded webinars. GPT-4o can transcribe and analyze these audio files, extracting key insights such as the prospect's pain points, priorities, and communication style. Moreover, instead of relying solely on written communication, sales representatives can use GPT-4o's audio generation capabilities to send personalized voice messages, voicemails or even AI phone calls to prospects. AEs typically spend 4 to 5 hours on the phone every day, meaning that GPT-4o can give that valuable time back!

Here is an example of SellScale’s cold calling capability:

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Text

GPT-4o features slight improvements in language comprehension and generation, offering even more precise and contextually relevant responses. Whether it's drafting emails, generating reports, or engaging in conversation, GPT-4o excels in textual communication.

PT-4o can revolutionize customer interactions by providing instant, accurate, and contextually appropriate responses. It can draft personalized emails, generate insightful reports, and engage in meaningful conversations with clients, reducing the time and effort and giving valuable time back to sales reps. AEs and sales reps can leverage GPT-4o's text generation capabilities to personalize their email outreach efforts instead of relying on generic email templates.

Personalized email through AI example:

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Conclusion

“In Sales, Time Kills Deals. In AI for Sales, AI Kills Time.” - Joel Le Bon

Sales is going to look really different in 5 years. We’re here to make sales simpler, more pleasant, and effortless.