Challenge

NewtonX faced a common sales challenge: the need to effectively follow up with prospects to revive leads and maintain a robust sales pipeline.

Manual follow-up was time-consuming, leading to missed opportunities and inefficiencies.

To make cold outreach work effectively and free up time for their SDRs, NewtonX required a tool that would handle follow ups for them.

"SellScale AI's automated follow-up feature has been a game-changer for us. We were able to revive leads that we thought were long gone, and the time saved has allowed our team to focus on closing more deals. The AI's ability to understand context and adjust its tone made our communication feel personalized and effective.”

Solution

NewtonX implemented SellScale’s AI Inbox. Features include:

• Contextual AI revivals
• Cleaning prospects
• Objection handling

Capability #1: Contextual AI revivals

This tool uses contextual reasoning from prior conversations and adjusts its tone accordingly, ensuring the highest response rates.

Capability #2: Pipeline Cleaning

After receiving a negative reply, SellScale AI followed up and categorized the prospect as "not interested," annotated reasons such as the prospect not being a decision-maker, filtered them out of the prospect list, and added them to a "do not contact" list. This process saved an additional 3 minutes per prospect and contributed to overall CRM hygiene, totaling around 1.5 hours saved.

Capability #3: Objection Handling

SellScale's AI Inbox addresses objections effectively by analyzing prospects' responses and generating tailored replies. For instance, when the prospect mentioned they hadn't heard of the company, the AI responded by explaining the company's mission and suggesting a meeting time. This approach helped maintain engagement and move the conversation forward positively.

Results

SellScale AI successfully revived 36.1% (13 out of 36) of conversations that would have otherwise gone unnoticed.

• Follow-Ups Sent: A total of 36 AI follow-ups were sent to separate prospects.
• Response Rate: 36.1% (13 out of 36) of the prospects replied to the follow-up message.
• Positive Replies: 84.1% (11 out of 13) of the replies were positive.‍
• Time Saved: 5 minutes per resurrection. Totaling from:
  • (1 min): Context switching
  • (1 min): Finding the conversation
  • (2 min): Drafting a reply
  • (30 sec): Monitoring response over days
  • (30 sec): Triaging at conversation end

Over the course of dozens or hundreds of replies, the AI Inbox saves countless hours per month.

How It Works

1. Set up your AI inbox
   First, users set up their AI inbox by selecting which response types they want to automate, such as lead revival and handling objections.
2. Sit back
   Once configured, SellScale AI takes over, automatically sending personalized follow-ups based on prior conversations.
3. Track performance
   Users can then track AI responses and performance through our dashboard, allowing them to monitor engagement and optimize their sales strategy effectively.

Conclusion

SellScale AI's automated follow-up feature provided NewtonX with a significant boost in their sales process efficiency. By reviving leads that would have otherwise been lost and saving substantial time for their sales team, NewtonX was able to focus on more strategic tasks, ultimately driving more revenue and maintaining a cleaner prospect list.