Challenge

JK Tech, a leading consulting firm specializing in GenAI implementations and cloud management services, had a strong presence at conferences but wasn’t making the most of these opportunities. With several Fortune 500 companies on their client list, their event strategy felt scattered and lacked focus.

They were attending conferences, but not making the most of them as the outreach process was manual, time-consuming, and sometimes they weren’t hitting the right people. They wanted to transform their event attendance into an efficient, scalable lead-generation engine — and that’s where Selix AI came in.

Process

Enter Selix AI. Vedang and his team were able to quickly take their conference outreach to the next level — with minimal effort. All Vedang had to do was type out a rough idea for a campaign, and Selix AI took over from there.

Whether it was typing out an idea for an email campaign or handing over a list of prospects, Selix did the heavy lifting. Not only could it process the provided prospect lists, but it also scoured the web for attendee names and speaker details, automatically adding them to the outreach pipeline.

It's like having an extra team member who never got tired of doing all the prep work.

Solution‍

Selix, JK Tech’s event strategy was completely revamped. From pre-event outreach to on-site engagement and post-event follow-ups, everything was streamlined. During the 6-week pilot, JK Tech attended 3-4 conferences, and Selix seamlessly crafted outreach strategies tailored to each event.

Selix wasn’t just sending cookie-cutter emails; it delivered highly personalized messages that hit the mark every time. Each interaction was relevant, targeted, and resonated with potential clients. Whether reaching out before the conference or following up afterward, JK Tech’s outreach was now running like a well-oiled machine.

But that wasn’t all — the outreach continued to generate even more demos and positive responses as the campaigns went live. The AI-powered messaging resonated with prospects, opening doors to conversations with key decision-makers. Here are a few examples of the messages we received:

Results

Conferences

Partnering with SellScale yielded impressive results for JK Tech, turning conferences into a key channel for outbound lead generation:

By eliminating the manual grunt work, JK Tech was able to focus on what really mattered — having meaningful conversations with the right people.

Cold outbound

It wasn’t just about conferences either. Their cold outreach campaigns also saw a significant boost. With the ability to quickly test messaging and optimize based on what resonated with prospects, the results started to roll in fast.

Initially, we experimented with several messaging styles — some focused on direct value propositions, while others took a more conversational tone. As we monitored open rates, click-throughs, and responses, we quickly identified which approaches resonated best with prospects. With Selix AI driving the process, we could adjust messaging on the fly, running A/B tests to see what worked for different audience segments.

6-Week Pilot Results

The 6-week pilot with SellScale delivered standout results for JK Tech, with their outreach efforts performing well above industry standards. They achieved a strong 20% open rate, meaning their emails were not only reaching inboxes but were grabbing attention. Even more impressive was the 9% reply rate, showing that Selix AI’s personalized messaging was resonating with prospects and prompting meaningful responses. Ultimately, the these messages converted to a 10% demo rate, a significant achievement in the world of cold outbound. Over the course of the free pilot, these numbers translated into an aggregate of 30 positive responses and 6 high-value demos with major companies like Walmart and Prudential.

Looking Ahead‍

And this is only the beginning. JK Tech can now leverage SellScale's full potential to expand even further. With Selix AI automating most of the heavy lifting, Vedang and his team can focus on scaling their outreach efforts even more efficiently. As they attend more conferences and refine their cold outbound strategies, SellScale will continue to help them test, learn, and optimize for even better results.