TenCode Benefits helps Fortune 500 and large companies provide support services during employee critical events or death. In a network-driven industry segment like Employee Benefits, TenCode built early traction through trusted relationships and warm referrals, but with a busy team and limited bandwidth, they needed a better, more scalable way to grow without losing the personal touch. Enter Selix, agentic outbound by SellScale.

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The Challenge: Limited Time, Big Goals

Before adopting SellScale, TenCode had no formal outreach engine. Their team relied heavily on warm connections—reaching out to former client champions who had moved to new roles. While effective initially, this strategy left little room for proactive outbound efforts.

“As a small team, we had to stay focused on what we do best. I didn’t have hours to spend writing cold emails, but I also couldn’t afford to ignore outbound”, Devin noted.

At first, TenCode was skeptical about letting AI take the reins on outbound messaging. “We were hesitant about messages being AI-generated,” they admitted. However, after “seeing the success and the amount of responses, I have changed my mind” noted Devin.

Solution: Devin gives idea, Selix handles execution, Devin reviews

Using Selix, Devin is able to offload the “heavy lifting of outbound” out of his process. Devin simply provides an idea or direction, and Selix handles the execution. The results are micro-campaigns that convert.

“We focused each campaign by industry or company size. This allowed us to hone in on what mattered most to each segment, especially in the benefits space.” Then, they used Selix to speak directly to those needs. The result? More demos booked than ever before.

A standout example was TenCode’s campaign targeting a large technology company. “The messages felt human, not automated”, Devin shared. “That authenticity helped us connect in ways that generic outreach never could.”

With Selix running outbound across multiple channels, TenCode saw its strongest wave of outbound traction yet.

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The Results: Scaling Outbound Without Scaling Resources

In just a short pilot, TenCode booked 6 meetings with Fortune 500 companies, while spending under two hours per week on outbound strategy.

By turning TenCode’s insights into targeted, personalized campaigns, Selix gave the team the reach they needed, without the overhead.

“SellScale has allowed us to launch campaigns with limited resources,” said Devin. “It’s helped us stay focused on high-leverage work while still building real enterprise pipeline.”

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The Bigger Picture

With limited resources and high expectations, TenCode needed more than just a tool. They needed a partner that could help them execute.

"SellScale brought structure to something that used to be disorganized. It helped us execute cleanly and consistently without needing to rethink our priorities or shift focus away from other things going on.”

More than just delivering tools, SellScale delivered tailored support.

“What impressed me most was the hands-on support. You’re not just putting us in a platform and walking away, you’re solving real problems alongside us. That made a difference.”